The Wholemeal Trading Company was born in 1977. During this time, groups of young settlers moved into Golden Bay, lured by cheap land prices and dreams of a simple lifestyle. One such group settled in East Takaka, where they started a bulk food co-op in an old farmhouse.

Shortly after, they found vacant premises in the old Takaka Theatre building. As the kitchen of a former tearooms was still in place, the transformation into a wholefoods shop and café seemed logical and viable.